Swedish passion
Jamida (pronounced Ya-mee-da) was founded in 2014 by Joakim Sohlberg on the picturesque Swedish island of Öland. Until then, Joakim had worked in the Scandinavian household goods industry for a long time, so the conditions were excellent. His mission: "We are passionate about creating beautiful and practical household products with exclusive patterns made of high-quality materials."
To achieve this, Jamida collaborates with successful artists such as Emma J Shipley, Michael Angove and Asta Barrington, who create exclusive collections and designs.
Jamida is also a role model when it comes to quality and sustainability: the popular trays are lovingly handcrafted from FSC-certified birch wood in Joakim's home town of Öland. The porcelain cups are made of the highest quality fine bone china porcelain (for centuries considered the crowning glory of the Chinese art of porcelain making) in Germany. And the super cute coasters are handmade in England.
